Sprint Corporation
2330 Shawnee
Mission Pkwy.
Westwood
Kansas
66205
USA
tel: (913)624-3000
fax: (913)624-3281
email: Steve.Lunceford @mail.Sprint.com
website: http://www.sprint.com
DIME LADY Campaign
Overview
In her eight years as company spokesperson, Candice Bergen helped Sprint Corporation cultivate a friendly, upbeat image as she encouraged consumers to sign up for Sprint Sense, a telephone service that allowed them to make long distance calls for 10 cents a minute. Because consumers associated the Emmy Award-winning actress so...
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