• THAT WAS THEN—THIS IS NOW Campaign
• Try This Trivia Quiz
• Further Reading

1301 Avenue of the Americas
New York
New York 10019
USA
tel: (212)258-4000
fax: (212)767-0580
website: http://www.u.s.a.siemens.com

THAT WAS THEN—THIS IS NOW Campaign

Overview

Siemens Corporation, a subsidiary of the German engineering and electronics company Siemens AG, expanded to the United States in 1954 when it opened a sales office for its medical equipment division. Headquartered in Munich, the corporate parent was already more than 100 years old. With the ambitious goal of reestablishing itself as a multinational firm after World War II, Siemens saw expansion...