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Posted by gbeatty on Tuesday August 12, 2008 at 4:31 PM
Gosh, the possibilities are almost endless. Broadly speaking, though, there are several categories of sponsorship, depending on what you want to do with the idea.
1) Personal sponsorship. Here you would address a personal contact who has money to invest, such as a rich uncle.
2) Venture capitalist. Venture capitalists exist to fund lucrative ideas…for a price. Key here would be demonstrating that the idea is in fact both creative and lucrative. This means doing research, to show the market and that competitors don't already exist.
3) Funding from a bank. This would require a business plan, and would assume you're going to form a small business based around the idea.
4) Wilder sources. There are marketplaces for ideas, and ways to submit new ideas to major corporations. These all vary in how they work.
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